The Search for Better Underwear Led Me to Kasey Lynch
The more I learn about the things I use every day, the more questions I find myself asking. What are these products made of? What do the labels actually mean? And how much can I learn about the companies behind the things I bring into my life?
Lately, I've been asking those questions about clothing, particularly underwear and bras.
My interest in natural fabrics has made me look more closely at the clothes I wear and the materials they're made from. I've also started paying more attention to the brands themselves: how their products are constructed, what certifications they hold, and whether their claims actually mean what I think they mean.
The problem is that there's a lot to learn, and figuring out where to start can be overwhelming. One search leads to another, and before long, I'm comparing brands, looking up unfamiliar certifications, and trying to determine which information is worth taking seriously.
That's how I found Kasey Lynch.
Finding Kasey Lynch
I first came across Kasey while searching for natural-fabric underwear and bras. I eventually found her on TikTok, where I started watching her mini-series and following along with her content.
It was refreshing to find someone exploring a subject I was already becoming interested in. I was still figuring out what to look for, which brands were worth exploring, and how to make sense of all the information available. Here was someone who had already spent time looking into many of the same things I was beginning to research.
Kasey also has a Conscious Closet Reviews blog, where she shares clothing reviews and uses a ranking system to help readers explore different options.
I appreciate resources like this because they give me somewhere else to start. I don't expect someone else's recommendations to replace my own research, and I know that what works for one person won't necessarily work for another. But I do appreciate finding people who are willing to investigate everyday products and share what they've learned.
Then, as luck would have it, I came across a video featuring Kasey's partnership with Subset.
Naturally, I was curious.
I used her code and snagged a pair of underwear for just five dollars. For that price, I was more than happy to give the brand a try.
My First Pair from Subset
When my order arrived, I was excited to finally try the pair for myself. I'd purchased the Bikini style, and although I'd spent time looking into natural-fabric underwear and reading about different brands, there's only so much you can learn from a product description or someone else's review. Eventually, you have to try something and see how it works for you.

My first impression was a good one. I liked the fit, appreciated the seamless design, and found the fabric soft against my skin. It didn't feel itchy or uncomfortable, which is something I particularly appreciate in an everyday garment. Compared with the inexpensive underwear I'd grown accustomed to buying, the difference was noticeable.
One thing I want to clarify is that my usual underwear was already 100% cotton. I wasn't making a complete switch from synthetic materials to natural ones. I was looking for something that built on what I was already choosing, with more attention to the construction, feel, and details of the garment.
I also took a closer look at what goes into Subset's Bikini. The main fabric is listed as 95% certified organic cotton and 5% elastane, which gives it some stretch. The waistband and interior leg elastic also contain nylon and elastane. I find those details worth mentioning because a garment marketed as organic cotton isn't necessarily made entirely of cotton. The main fabric and the smaller components can have different material compositions.
I appreciate that Subset provides this information because it's the kind of detail I've started looking for when researching clothing brands. I'm learning that reading the materials label means looking beyond the first material listed and considering the entire garment.
As for my actual experience, I enjoyed wearing the Bikini. I liked the fit, the seamless feel, and how soft it was against my skin. Those might sound like fairly simple things to appreciate, but when you're buying something you'll wear regularly, comfort matters.
I haven't had the pair long enough to make a meaningful judgment about long-term durability, so that's something I'll have to revisit with more wear and washing. I also don't want to confuse a comfortable product with proof of broader health or sustainability benefits. Those questions deserve their own research.
Would I buy from Subset again? Yes. I'm interested in trying the thong style next, and I'd like to see how it compares with the Bikini.
For a first purchase that cost me just five dollars after using Kasey's code, I was happy with what I received. It gave me a positive introduction to the brand and another reason to keep exploring what's available beyond the usual inexpensive basics.
What I'm Looking for Beyond the Product
As I continue exploring clothing brands, I'm realizing that I don't want to evaluate a product based on its materials alone.
The fabric matters, of course, but so do the people making the garment, the conditions under which it's produced, its durability, and the company's practices. I want to understand more about what goes into the products I buy rather than relying entirely on the descriptions and claims on a brand's website.
I'm also learning that certifications can be useful, but they aren't all interchangeable. A label might verify one particular aspect of a product or its production without necessarily telling me everything else I'd like to know.
That's something I want to explore more as I continue researching different brands. I don't want to see a few reassuring words or logos and assume I've found the perfect product. I'd rather understand what those claims actually mean and decide how much they matter to me.
At the same time, I'm trying to keep my expectations realistic.
I don't have a perfect wardrobe, and I don't plan on replacing everything I own overnight. For one thing, who has that kind of money? Not me.
I'd rather make thoughtful purchases when I actually need something, try products that interest me, and learn from the experience. Finding a new brand doesn't mean I have to buy its entire collection, and discovering something I like doesn't mean I've found the answer to every question.
Sometimes it's enough to find a product that fits well, feels comfortable, and makes me happy with my purchase.
A New Resource and a Brand Worth Exploring
Finding Kasey Lynch on TikTok was a small but helpful part of my search for better underwear. I went looking for natural-fabric options and found a creator whose content gave me another resource to explore.
Her Subset partnership also introduced me to a brand I might not otherwise have tried. My first experience with the product was positive, and I'm interested in exploring the brand further.
I'd like to try the thong style next, and as I continue learning, I want to look more closely at Subset's materials, certifications, and manufacturing practices.
For now, I'm happy with my first purchase.
I also think there's something nice about finding people who are curious about the same things you are. Sometimes you don't need someone to give you all the answers. You just need another place to start, a new perspective, or a recommendation that sends you in a direction you hadn't considered.
The search for better underwear led me to Kasey, then to Subset, and now to a few more questions I want to explore.
Apparently, even buying underwear can turn into a research project.
At least this time, I got a pretty comfortable pair out of it.





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